Your marketing materials are full of written words.
And when you display those words in the best possible font for your business, your words will have a “voice” that says something about your brand.
But the reality is, many of us do this when it comes to fonts:
It doesn’t have to be this way.
Carefully-chosen fonts are a powerful way to communicate your brand style. And you don’t need special training to choose and use fonts like a pro.
After you’ve gone through the materials, you’ll have:
Do you look at fonts and you can’t see the difference between them?
With Beautiful Typography, those days are over. You’ll develop a critical eye when it comes to fonts, and get the inside scoop on how pros pick perfect fonts every time.
You’ll have everything you need to eliminate fonts that just won’t work for your business, and choose the best fonts from the group that remains (this is exactly how professionals do it!).
It’s not enough to choose the best fonts for your business.
Beautiful Typography also contains a master class on using fonts the way skilled graphic designers do. You’ll learn about kerning, line height, hanging punctuation, and more.
Don’t know what these terms are? That’s OK: you’ll discover what they mean, and how mastering them will make the difference between a page that looks like it was designed by an amateur, and one that looks like it was put together by a pro.
Pamela is a fantastic and talented teacher. The information she shares on marketing and design is clear, thorough, easy to implement, and terribly important for anyone interested in clarifying and developing a big brand.
– Wardee Harmon, Traditional Cooking School
Pamela Wilson teaches people how to build online businesses they love.
She’s an online educator, a keynote speaker, a business coach, and the author of:
Pamela is a 25+ year business owner. She founded Big Brand System in 2010 to help people just like you take their valuable professional expertise and turn it into an online business they love running.