Your marketing materials are full of written words.
And when you display those words in the best possible font for your business, your words will have a “voice” that says something about your brand.
But the reality is, many of us do this when it comes to fonts:
It doesn’t have to be this way.
Carefully-chosen fonts are a powerful way to communicate your brand style. And you don’t need special training to choose and use fonts like a pro.
After you’ve gone through the materials, you’ll have:
Do you look at fonts and you can’t see the difference between them?
With Beautiful Typography, those days are over. You’ll develop a critical eye when it comes to fonts, and get the inside scoop on how pros pick perfect fonts every time.
You’ll have everything you need to eliminate fonts that just won’t work for your business, and choose the best fonts from the group that remains (this is exactly how professionals do it!).
It’s not enough to choose the best fonts for your business.
Beautiful Typography also contains a master class on using fonts the way skilled graphic designers do. You’ll learn about kerning, line height, hanging punctuation, and more.
Don’t know what these terms are? That’s OK: you’ll discover what they mean, and how mastering them will make the difference between a page that looks like it was designed by an amateur, and one that looks like it was put together by a pro.
Pamela is a fantastic and talented teacher. The information she shares on marketing and design is clear, thorough, easy to implement, and terribly important for anyone interested in clarifying and developing a big brand.
– Wardee Harmon, Traditional Cooking School
Pamela Wilson helps ambitious go-getters to build powerful online businesses around their professional expertise — without giving up their freedom and flexibility.
She’s a keynote speaker at events around the world; a business coach; a mastermind group leader; and the author of Master Content Marketing: A Simple Plan to Cure the Blank Page Blues and Attract a Profitable Audience and Proceed with Confidence: 25 Quick Ways to Boost Your Business Mojo. Pamela founded Big Brand System in 2010 — after more than 18 years as an offline business owner.