Ideal Customer Finder Micro-Course
Increase profits by focusing on people who want — and need — what your business offers
Increase profits by focusing on people who want what your business offers
Imagine you’re running the “perfect” business. Here’s what it looks like:
- You understand your customer’s biggest challenges and you create products and services that solve them
- You know exactly how to market your offerings to your customers using words and images that resonate with them
- Your customers line up to buy what you offer, because it fulfills their needs perfectly
But how do you get there? How can you get to know your perfect customer well enough to build products and services that are tailored for them?
Presenting the Ideal Customer Finder
How to discover customers who love everything your business does
The Ideal Customer Finder helps you create products and services your customers will desire. You won’t just discover who to target — you’ll know how to create marketing that appeals to their tastes, too.
The Ideal Customer Finder helps business owners who’ve lost their focus discover customers who love their products and services, are easy to work with, and grow their profits.
And if you’re just starting out, the Ideal Customer Finder will show you how to build your business on the foundation of a deep understanding of the customers you want to reach.
If you’ve been in business for a while, you’ve come across the “Annoying Customer.” This customer:
- Haggles with you about prices
- Wastes your time with unreasonable requests
- Pays late, asks for refunds, or doesn’t pay at all
If your business is attracting people like this, the Ideal Customer Finder is for you. It will help you identify the kind of customer you prefer to work with so you can avoid the ones who drive you crazy.
Attract customers who are easy to work with and pay you well for what you offer
In a perfect world, your business is a pleasure to run, and you work with people who appreciate what you do. If that’s not your experience right now, change it with the Ideal Customer Finder.
When you’ve gone through the exercises in the Ideal Customer Finder, you’ll be able to focus your marketing efforts on attracting people who appreciate what you offer, are happy to pay full price, and are a joy to work with.
"I loved your Ideal Customer Finder ..."
"As a complete newbie, I’ve had trouble finding a course or any instruction that worked for me. It seemed every other method required me to have a customer base already.
Something about the way you structured the course just flowed incredibly for me.
I started writing and didn’t stop until the workbook was finished. Now I’m going back and reading through more Amazon reviews — such useful information!"
– Kristin Branson-Cerasoli
"Such a clear, concise and immediately usable approach ..."
"There are a lot of people who teach design and business marketing. But there are few who teach design and business marketing with such a clear, concise and immediately usable approach as Pamela Wilson of Big Brand System. She pulls it all together in lessons I’ll be referencing for a long time."
– Marsha Stopa, Smart Blogger
Pamela Wilson coaches people in mid-career to build profitable online businesses. She’s an online educator, keynote speaker, and author. Pamela founded her online business in 2010 to help people like you take their valuable professional expertise online and turn it into a source of consistent revenue.