Imagine you’re running the “perfect” business. Here’s what it looks like:
But how do you get there? How can you get to know your perfect customer well enough to build products and services that are tailored for them?
The Ideal Customer Finder helps you create products and services your customers will desire. You won’t just discover who to target — you’ll know how to create marketing that appeals to their tastes, too.
The Ideal Customer Finder helps business owners who’ve lost their focus discover customers who love their products and services, are easy to work with, and grow their profits.
And if you’re just starting out, the Ideal Customer Finder will show you how to build your business on the foundation of a deep understanding of the customers you want to reach.
If you’ve been in business for a while, you’ve come across the “Annoying Customer.” This customer:
If your business is attracting people like this, the Ideal Customer Finder is for you. It will help you identify the kind of customer you prefer to work with so you can avoid the ones who drive you crazy.
In a perfect world, your business is a pleasure to run, and you work with people who appreciate what you do. If that’s not your experience right now, change it with the Ideal Customer Finder.
When you’ve gone through the exercises in the Ideal Customer Finder, you’ll be able to focus your marketing efforts on attracting people who appreciate what you offer, are happy to pay full price, and are a joy to work with.
"I loved your Ideal Customer Finder ..."
"As a complete newbie, I’ve had trouble finding a course or any instruction that worked for me. It seemed every other method required me to have a customer base already.
Something about the way you structured the course just flowed incredibly for me.
I started writing and didn’t stop until the workbook was finished. Now I’m going back and reading through more Amazon reviews — such useful information!"
– Kristin Branson-Cerasoli
"Such a clear, concise and immediately usable approach ..."
"There are a lot of people who teach design and business marketing. But there are few who teach design and business marketing with such a clear, concise and immediately usable approach as Pamela Wilson of Big Brand System. She pulls it all together in lessons I’ll be referencing for a long time."
– Marsha Stopa, Smart Blogger
Pamela Wilson helps ambitious go-getters to build powerful online businesses around their professional expertise — without giving up their freedom and flexibility.
She’s a keynote speaker at events around the world; a business coach; a mastermind group leader; and the author of Master Content Marketing: A Simple Plan to Cure the Blank Page Blues and Attract a Profitable Audience and Proceed with Confidence: 25 Quick Ways to Boost Your Business Mojo. Pamela founded Big Brand System in 2010 — after more than 18 years as an offline business owner.