Do you feel like your business blends into the landscape? Are you tired of feeling overlooked because your brand isn’t quite there yet?
Do you wince inside when it’s time to share your website address or hand out your business card … or are you still struggling to even pull those things together?
Do you know your current marketing materials don’t do justice to your business?
You’re smart about running your business, but you may have never learned how to create a brand that gets your offers the attention they deserve
A well-crafted brand marries words, images, fonts, and colors (among other things) to sing your story and convey all the benefits your business offers.
When you have a brand that works, you’re able to share it confidently. You look forward to directing people to your business.
But you may have no idea where to start working to improve your brand. And you may not feel skilled enough to do it yourself.
No matter how “artistic” you are, you can follow my lessons to identify who you’re trying to serve, fine-tune your message, and translate it all into a brand you can be proud of.
It’s amazing how easy (and fun!) it is to create a brand for your business when you know:
When you’ve mastered these elements, all your marketing tasks will be easier.
Because you’ll know who you serve, what your unique offering is, and how to speak about it. Plus, you’ll have a visual brand that supports you as you market your business.
You could always keep doing what you’re doing now. You could attempt to figure things out on your own, trying one marketing technique, and then another. It may take years to finally hit on a combination of messaging and visuals that work.
Or you may never find the right combination at all. Why waste all that time with no guarantee of success?
I’m Pamela Wilson, and I’ve been helping small businesses create BIG brands since 1987. I know firsthand how to create a recognizable brand for even the smallest business.
I’ve learned some important things over the past 30 years:
I have a vision that someday, business owners around the world will be marketing their businesses with total confidence and mastery because of the information they’ve learned from Big Brand System.
I believe that even if your business is very small — even if it’s just you — you deserve to have a BIG brand.
That’s why I created this very special product to help you get started right now.
“If you’ve ever had someone tell you you need to define your brand, but have no idea what that is or where to start, you need Pamela’s Quick-Start Guide.
From REALLY defining who your customer is to picking the RIGHT colors, fonts, and visual style to speak to those people, it’s all here. And being a bootstrapping entrepreneur, I’m thrilled that she also told me exactly what low-cost and no-cost tools I could use to get professional results.
Set aside an afternoon to do the included worksheets and you’ll save yourself years of floundering with an ineffective brand.”
- Jen Waak, Keyboard Athletes
When you buy the Quick Start Guide, you’ll get these bonus materials that will help you make the most of your purchase:
“A really helpful guide. I thought it would just help me pick a “look and feel” for a new project. It did that, but it also got me over a hurdle I didn’t even know I was facing. In thinking about how to connect with my customers visually, I realized I was overlooking a primary motivation that will keep people actively using the service I’m building. Major breakthrough.
I usually skip worksheets, but this time I actually stopped reading and did them. That’s where the magic happened.
The sections on layout and white space are also excellent. I’ve been making some of the mistakes Pamela points out with white space and multiple images on the page. Just those tips alone would be worth the purchase price.”
- Joe Thoron, Website Momentum!
Pamela is the author of Master Content Marketing and Master Content Strategy. She's a 25+ year business owner and the former Executive Vice President of Educational Content for Copyblogger/Rainmaker Digital. She founded BIG Brand System in 2010 to help people build online businesses they love.