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The Content Lab
Welcome to the Content Lab
Start Here!
Intro to the Welcome Module (2:30)
How Often Should You Publish Content? [QUIZ]
Find Your Content Strengths
Create a Description of Your UCV: Unique Content Voice
Content Lab Facebook Group
Welcome Module Homework
1 | Universal Content Structure
Intro to Universal Content Structure (8:16)
Download Your Content Starter Sheet
1 Headline
2 First Sentence
3 Introduction
4 Subheads
5 Main Copy
6 Summary
7 Call to Action
Module 1 Homework
2 | Simple Content Production Process
Intro to Simple Content Production Process (9:18)
Content Topic Tree
The Complete 4-Day Content Creation System (10:02)
Content Creator Blueprint (1:36)
Module 2 Homework
3 | How to Build Profits with Content Marketing
Intro to How to Build Profits with Content Marketing (3:44)
The Content Strategy/Profits Connection
Why a Promotions Calendar Helps
Use the PAS Formula to Create Your Promotions
Promotions Content Calendar (4:37)
Module 3 Homework
4 | Track Your Content Strategy Over Time
Intro to Track Your Content Strategy Over Time (2:14)
Content Planner & Master Index (9:59)
Module 4 Homework
5 | Grow Your Reach with Social Media and Email Marketing
Intro to Grow Your Reach with Social Media and Email Marketing (2:59)
Social Media and Content Marketing (5:46)
Email Marketing and Content (2:27)
Personal Outreach (2:11)
Module 5 Homework
6 | Repurpose Your Content to Increase Your Influence
Intro to Repurpose Your Content to Increase Your Influence (4:55)
How to Get Started with Content Repurposing (5:41)
Module 6 Homework
BONUS Materials
SEO: How to Optimize Your Content for Search Engines (15:49)
Yoga for Writers
A Quick (and Proven) Way to Spark Creativity
Next Steps on Your Journey
Intro to Grow Your Reach with Social Media and Email Marketing
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